Mobile phone gaming to be $27.5 billion business in five years
November 12th, 2008 by 
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Mobile phone gaming to be $27.5 billion business in five years Mobile phone gaming to subsist $27.5 billion business in five years –> << Back mobile phone [Enlarge Image] By Gene Koprowski A number of trends are converging which are expected to push total annual wagers via mobile phones to more than $27.5 billion by 2013, according to a new report from Juniper Research.
According to report author Dr. Windsor Holden, mobile phone operators are demonstrably much more open to the idea of mobile gambling than they were even 12-18 months ago, “both in terms of offering gambling services on-portal and accepting advertising from gambling companies.”
But, the Juniper report noted that, while EU intervention was having some impact on the liberalization of Europe’s gambling markets, little progress had been made in the potentially lucrative American market. There, remote gambling services are still banned. Commercial deployments in the U.S. were now unlikely until 2010 at the earliest.
Juniper Research also found that mobile sports betting will comprise the majority of annual wagers over the next five years.
But, mobile lottery services — which are being increasingly deployed in key Latin American and Asian markets — will attain the highest adoption level, with nearly 400 million users worldwide by the end of the forecast period.
Other findings from the report include:
– Global gross winnings from mobile gambling services will rise from just under $192 million in 2008 to $3.4 billion by 2013
– In terms of total wagers, Western Europe will remain the largest regional mobile gambling market throughout the forecast period, although the relative contribution of the UK will decline significantly with the deployment of more services in continental Europe
– Gambling service providers should deploy text-based gambling services in developing markets to encourage mass adoption
Juniper Research assessed the current and future status of the mobile gambling market based on interviews, case studies and analysis from representatives of some of the leading organizations in the growing mobile gambling industry .
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